Qeelin

Qeelin sought to enhance its digital presence and engagement across key Chinese platforms, including WeChat, RED, and Baidu, to strengthen brand awareness and consumer interaction. The focus was on leveraging data-driven strategies to maximize visibility and impact during major cultural and industry events.

The What

  • Designed and implemented analytics frameworks to track and optimize brand performance across WeChat, RED, and Baidu, ensuring data-driven decision-making

  • Led high-impact digital campaigns for Chinese Valentine’s Day and the Cannes Film Festival, leveraging keyword optimization strategies to increase visibility and engagement

The How

  • Generated 5 million+ impressions and 600,000 clicks, significantly increasing Qeelin’s digital footprint

  • Improved brand discoverability through strategic keyword placement, leading to increased organic and paid traffic

  • Strengthened Qeelin’s presence during culturally and industry-significant events, reinforcing brand relevance and consumer engagement

The Impact